VMCT Owner Craig Arseneau Named to Socially Conscious Coffee Board of Directors

FOR IMMEDIATE RELEASE

Contact: Chris Chantler

Tel. (970) 827-4008

Email: chris@vailcoffee.com

VAIL MOUNTAIN COFFEE OWNER NAMED TO

SOCIALLY CONSCIOUS COFFEE BOARD OF DIRECTORS

February 17, 2011 – Vail, CO -- Vail Mountain Coffee & Tea Company  (VMCT) announced today that one of its owners, Craig Arseneau, was appointed to the Board of Directors of Socially Conscious Coffee (SCC), a Denver-based nonprofit organization dedicated to creating sustainable prosperity with coffee harvesters in Brazil, their families, and their communities through education, health care, and environmental stewardship.  “Community giving has always been an integral part of VMCT, so I’m excited to be an integral part of SCC,” said Arseneau.  “It’s a high quality, dedicated organization that has provided incredible opportunity for harvest communities in Brazil.”

Arseneau hails from Sterling, Illinois and graduated from the University of Denver in 1985 with a B.S. in Business and Hotel Management.  He then moved to Boston to work for the Stouffer Hotel and Resort Group, where he met VMCT co-owner Chris Chantler.  Arseneau moved on to do marketing for the Coffee Development Group (CDG), a non-profit organization funded by the International Coffee Organization (ICO) in London.  Here, Arseneau gained extensive insight and experience working from the farmer to the consumer. 

Arseneau, with co-owner Chris Chantler, founded the The Daily Grind Coffee Company in 1989. The Daily Grind grew to four coffee houses four years, indicating the need for a premium coffee roaster.  Vail Mountain Coffee Roasters opened in 1997 as a leading, premium coffee roasting company. With the addition of tea to the product line in 1995, the entity became Vail Mountain Coffee & Tea Company.  Arseneau serves as President of VMCT, overseeing all areas of operations, service, distribution and coffee buying.

Socially Conscious Coffee (SCC) was created by Denver resident Stephanie Palm Neves  in 2002 to assist coffee harvesters and laborers in Brazil, the world’s largest coffee producer. The majority of these workers and their families live in remote and underdeveloped regions with limited infrastructure, schools, services, and transportation. The coffee harvesters work very hard, but historically, had few opportunities to gain an education, obtain health care, or develop diverse workforce skills needed to build a better future for themselves and their children. Without assistance, these families would continue to face a cycle of illiteracy, poor health, and poverty.

In 2004 SCC built a school and community center, called the Centro Rural Educafé in Portuguese, in Bahia, Brazil.  By building a school on a coffee farm, SCC educates the region’s children and provides community education on health and hygiene practices, disease prevention, water and food safety, and environmental stewardship.  For more information, visit http://www.sccoffee.org/.

“Craig brings a wealth of experience, leadership and expertise to our Board of Directors from his work in the industry and at Vail Mountain Coffee & Tea Company,” stated Stephanie Palm Neves, Executive Director of SCC.  “He is a huge asset and we are very excited to bring him into the SCC family.”

VMCT and SCC have been working together to raise money for SCC since 2007.  In that time, VMCT has donated nearly $6,000 to the organization, which has helped to fund teacher salaries and school supplies.

Vail Mountain Coffee & Tea Company – quality, freshness and sustainability with 20 years experience in the coffee and tea industries. For more information, please call (970) 827-4008 or visit http://www.vailcoffee.com/.

"Wanna Be Chef" Appearance: Part III - French Presses, Roasting and Coffee Regions

Check out this clip from our appearance on TV8 on December 24, "Wanna Be Chef" show with host Kirk Keller.  Learn about coffee made with a French Press (the purest), finishing the roasting process, and where our coffee comes from. 



Our coffee is available locally by the cup at:
Joe's Deli                      Westside Cafe
The Marketplace           Big Bear Bistro

VMCT coffee is available statewide at:
City Market                     Safeway
The Marketplace             Craig's Market
East Vail Market

And of course, our coffee and teas are available for purchase on our website at http://www.vailcoffee.com/.

Vail Mountain Coffee & Tea Co. in Minturn Colorado - the industry leader in micro estate, single origin, sustainably farmed Coffees & loose-leaf tea. 800-605-4008 or http://www.vailcoffee.com/.

Vail Mountain Coffee & Tea Company to be Featured on TV8's "Wanna-Be Chef"

Don't miss Owner Chris Chantler on TV8 on Christmas Eve morning as he discusses Vail Mountain Coffee & Tea Company and their show with host Kirk Keller on "Wanna-Be Chef" airing December 24, 2010 at 10:30 am MST.  Learn about the coffee roasting process and the history of teas from around the world.  Also - don't miss our secret to making the perfect cup of coffee at home!




Vail Mountain Coffee & Tea Company – quality, freshness and sustainability with 20 years experience in the coffee and tea industries. For more information, please call (970) 827-4008 or visit http://www.vailcoffee.com/.

Help Vail Mountain Coffee & Tea Company Give Back This Holiday Season!

At Vail Mountain Coffee & Tea Company, we celebrate the holidays by giving back.  When you are shopping for the perfect gift for the coffee or tea lover this holiday season, visit www.vailcoffee.com VMCT will donate $1 per bag of coffee on all online orders to Socially Conscious Coffee.

 

 

Socially Conscious Coffee® (SCC) is a nonprofit organization that creates sustainable prosperity with Brazilian coffee harvesters, their families, and their communities through education, health care, and environmental stewardship.

 

 

Behind nearly 400 billion cups of coffee consumed each year is the largest and poorest group of people in the coffee industry:  harvesters and their families.  These harvesters lack education, health care, food, and safe drinking water. This lack of resources, compounded by environmental degradation, causes a continual cycle of illiteracy, poor health and poverty.

 

 

SCC created a model that has proven to be very successful in breaking this cycle. In 2004, SCC built the Centro Rural Educafé in Portuguese, in Bahia, Brazil.  SCC uses this school and community center to educate the region’s children as well as educating the entire community on health and hygiene practices, disease prevention, water and food safety, and environmental stewardship.  As discussed in The Economist magazine, schools in Brazil are improving but too slowly.  SCC is doing everything we can to assist in speeding up the process, one, teacher, one student and one school at a time.
 

Please help both Vail Mountain Coffee & Tea Company and Socially Conscious Coffee in creating sustainable prosperity for coffee harvesters, their families, and their communities around the world.

 

$1 from each bag of coffee ordered on www.vailcoffee.com

now through December 31, 2010 will be donated to Socially Conscious Coffee

Please keep others less fortunate in mind during your holiday shopping. Personalize your gift or purchase our infamous Holiday Blend at Vail Mountain Coffee & Tea Company for your friends, co-workers and family.

We appreciate your business and your support of Socially Conscious Coffee, and wish you a wonderful holiday season.

 

Sincerely,

 

Chris and Craig

Check out Vail Mountain Coffee & Tea Company on TV8

Do you wanna be a chef?  Do you like coffee or tea, or both?  Do you want to know how to make the perfect cup of coffee?  Then be sure to catch Vail Mountain Coffee & Tea Company's co-owners, Chris Chantler and Craig Arseneau, on TV8's "Wanna Be Chef" on December 24!

The show's host, Kirk Keller, has over 25 years experience hosting and producing television shows across the United States.  Keller brings "Wanna Be Chef" to the Vail Valley - a perfect place to explore the amazing gastronomy here.  With Vail's four and five star dining establishments, it is a haven for foodies.

On the show, Vail Mountain Coffee & Tea explores the roasting process, the differences in coffees from around the world, and scratches the surface of the over 40 loose leaf teas available through their company.  You'll also learn how to make the perfect cup of coffee at home.

Vail Mountain Coffee & Tea Company – quality, freshness and sustainability with 20 years experience in the coffee and tea industries. For more information, please call (970) 827-4008 or visit http://www.vailcoffee.com/.

Vail Resorts Offers Deals for 2010-2011 Season

Vail Resorts 2010-2011 ‘Best for Less’ Deals

04 October 2010

Vail Resorts has always been committed to offering products at attractive price points and there are many ways to save on a winter vacation with Vail Resorts. This season’s ‘Best for Less’ offers feature deals and offers designed to provide skiers and riders the best value on lift tickets, rental equipment, ski lessons, dining, lodging and more for their ski vacation.

Lift Tickets and Season Passes
Vail Resorts also offers an array of season pass products that provide skiers and riders with the best value in the ski industry. At, $619 the Epic Pass provides unlimited, unrestricted access to six world-class resorts including Vail, Beaver Creek, Breckenridge, Keystone and Heavenly – as well as at Arapahoe Basin and the new Epic 7-Pack is a seven-day, unrestricted ticket that skiers and snowboarders can use at any one of Vail Resorts’ five mountain resorts and Arapahoe Basin anytime during the season for a price of $469—which works out to be $67 per day. The Epic 7-pack differs from a seven-day lift ticket because it can be used any time during the season, from beginning to end. The Summit Pass provides unlimited lift access to the top Summit County resorts - Breckenridge, Keystone and Arapahoe Basin - without date restrictions at $419 for adults. For more information, visit http://www.epicpass.com/.

Lowest Price Guarantee on Lift TicketsIt’s simple! When you purchase your lift tickets to Vail, Beaver Creek, Breckenridge, Keystone or Heavenly in advance through one of the Vail Resorts Official Ticket Outlets (this website or by calling a Vail Resorts reservation center) you are guaranteed the best price on our lift tickets. Visit http://www.snow.com/ for more information.

Lodging Packages
Ski Free Stay FreePay for three nights lodging and two days of skiing and receive one extra night and day of skiing free! That's a savings of almost 30%. Prices start as low as $315 per person!
Valid: November 18, 2010 - April 25, 2011 visit http://www.snow.com/ for more information.

Holidays On UsVail Resorts is giving travelers a free night of lodging on the season’s most popular holidays – Thanksgiving Day, Christmas Day, New Year’s Day, Martin Luther King Day, President’s Day and Easter Sunday – in the Company’s managed ski resort condos and townhomes or the nine elegant RockResort properties in Vail, Aspen, Keystone, Beaver Creek, Santa Fe, St. Lucia and Jackson Hole. Book by October 31, 2010 and the package is restricted and the guest must stay five consecutive nights to receive the holiday night free. http://www.holidaysonus.com/

Ski SchoolThe Adventure Sessions: If Ski School had Recess this would be it! For $129 guests can explore the mountain and maximize their enjoyment on the slopes with an expert guide from the Ski & Ride Schools at all five resorts. Unlike more formal ski and ride school lessons, the new Adventure Sessions are more loosely structured, focusing on whatever the group chooses such as bumps, bowls, cruisers or powder, while still providing tips on how to improve their skiing and riding. The program is geared towards intermediate and expert level skiers and riders who are looking for more adventure, a locals’ view of the mountain and less of an instruction and class setting of a standard ski school class.

Ultimate 4: Apremium group lesson program for children ages 3–12 years with only 4 children per instructor. Your kids will be able to explore the mountain all day long while fine tuning their skills in a small-group setting, starting at $210*.

On Mountain Dining
Lunch for Less“Lunch for Less” is a value meal that is offered across all five resorts for $9.95 and includes an entrée, side dish and a beverage. The Lunch for Less meal may vary from day to day and from resort to resort and include a wrap and soup one day or a pasta and salad the next. It’s the perfect way to refuel on the slopes and experience a variety of menu offerings over a multi-day visit.

Mountain Meal Card
Vail Resorts guests can take advantage of a convenient, pre-paid Mountain Meal Card which offers added value with an extra 10 or 20-percent dollar value based upon the amount purchased. For the first $100 purchased, guests will receive a 10 percent additional value. For values of $200 and up, 20 percent of the total will be automatically loaded on to the card. The Mountain Meal Card must be pre-purchased in advance prior to arrival at the resort.

Rent Equipment Online & Save up to 20% OffReserve your ski and snowboard rentals online and save up to 20% off our 2010-2011 walk-in rates. Rent everything you need at your convenience – online – and it'll be waiting for you the rental shop at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly Resorts. Visit http://www.rentskis.com/ for more information

Three for Free Activities at KeystoneAt Keystone choose Three Activities for Free when you stay at Keystone. Select three free activities during your stay. Activity choices include: Free night ski on day of arrival, scenic sleigh ride, NASTAR racing, ice rink admission, Nordic trail admission and more. Visit http://www.keystoneresort.com/

Contact(s):

Kate Lessman phone: (303) 404-1871

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