VAIL MOUNTAIN COFFEE PARTNERS WITH KROGER IN COLORADO
August 25, 2010 – Vail, CO — Vail Mountain Coffee & Tea Company announced today its partnership with Kroger (NYSE: KR) brands City Market and King Soopers for retail distribution of its packaged specialty coffees. Kroger’s locations throughout Colorado put this Vail brand on the shelves of 180 specialty markets and grocery stores. “This is a great partnership for Vail Mountain Coffee & Tea Company,” stated founder and co-owner Chris Chantler. “This is a huge opportunity to brand our company, but also an incredible product placement for the Town of Vail and Vail Mountain.”
Co-owners Chantler and Craig Arseneau opened the company’s doors in 1989 on Bridge Street with a storefront that became internationally known as The Daily Grind. After 16 years offering coffee to the world’s elite skiers and snowboarders on the way to the slopes of Vail Mountain, the company grew out of its coffee shop and focused on wholesale distribution of its specialty coffee lines.
Vail Mountain Coffee & Tea Company headquarters out of Minturn and is located at an altitude of approximately 8,000 feet. “The natural sugars found within the coffee bean caramelize at a lower temperature at this altitude during the roasting process,” said Arseneau. “This slow caramelization process creates a smooth and complex flavor profile and have less acidity.”
In the last 5 years, the company has created direct trade purchasing programs on three continents, forming lasting relationships with farmers in Colombia, Costa Rica, Brazil, Guatemala, Nicaragua, Panama, Sumatra, Kenya, India, and Taiwan.
Vail Mountain Coffee & Tea Company has spent the last 20 years evolving into one of Colorado’s finest coffee roasters and Tea Company, and one of Vail’s most successful small businesses – no longer small. “The success of our company has been due to our mission of quality, freshness and, sustainability,” said Arseneau.
Vail Mountain Coffee & Tea Company – quality, freshness and sustainability with 20 years experience in the coffee and tea industries. For more information, please call (970) 827-4008 or visit www.vailcoffee.com.
August 25, 2010 – Vail, CO — Vail Mountain Coffee & Tea Company announced today its partnership with Kroger (NYSE: KR) brands City Market and King Soopers for retail distribution of its packaged specialty coffees. Kroger’s locations throughout Colorado put this Vail brand on the shelves of 180 specialty markets and grocery stores. “This is a great partnership for Vail Mountain Coffee & Tea Company,” stated founder and co-owner Chris Chantler. “This is a huge opportunity to brand our company, but also an incredible product placement for the Town of Vail and Vail Mountain.”
Co-owners Chantler and Craig Arseneau opened the company’s doors in 1989 on Bridge Street with a storefront that became internationally known as The Daily Grind. After 16 years offering coffee to the world’s elite skiers and snowboarders on the way to the slopes of Vail Mountain, the company grew out of its coffee shop and focused on wholesale distribution of its specialty coffee lines.
Vail Mountain Coffee & Tea Company headquarters out of Minturn and is located at an altitude of approximately 8,000 feet. “The natural sugars found within the coffee bean caramelize at a lower temperature at this altitude during the roasting process,” said Arseneau. “This slow caramelization process creates a smooth and complex flavor profile and have less acidity.”
In the last 5 years, the company has created direct trade purchasing programs on three continents, forming lasting relationships with farmers in Colombia, Costa Rica, Brazil, Guatemala, Nicaragua, Panama, Sumatra, Kenya, India, and Taiwan.
Vail Mountain Coffee & Tea Company has spent the last 20 years evolving into one of Colorado’s finest coffee roasters and Tea Company, and one of Vail’s most successful small businesses – no longer small. “The success of our company has been due to our mission of quality, freshness and, sustainability,” said Arseneau.
Vail Mountain Coffee & Tea Company – quality, freshness and sustainability with 20 years experience in the coffee and tea industries. For more information, please call (970) 827-4008 or visit www.vailcoffee.com.
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